The online music distribution company Ditto Music wants to make the contact with its artists fairer. The Blockchain technology should help to achieve this.
Ditto Music has already been able to win numerous prominent customers and artists for a collaboration. The online music distribution company supplies 160 digital streaming providers with music, including Spotify, iTunes, Google Play, Amazon, VEVO, Apple Music, Beatport, Deezer and Shazaam. The artists include Ed Sheeran, Dodie Clark, Sam Smith, Royal Blood and Chance the Rapper.
Ditto Music creates bluebox solution for artists
To make the distribution process and the shares that go to the artists fairer, the company relies on the Blockchain. To this end, Ditto Music wants to set up a block chain solution that stores data on songwriters, artists and producers. According to billboard.com, this solution, called “Bluebox”, will make it possible to handle copyright, publishing rights and royalties directly via smart contracts.
As the music industry journal for the music industry further reports, citing information from Ditto Music, artists should be able to interact with the bluebox via an app. These artists will be able to use the Bluebox from May. Ditto Music CEO Lee Parsons sees the Bluebox as a unique selling point in the block chain. So he tells billboard.com:
“Many people in the blockchain area try to find a problem and then find a solution based on it. The main difference to Bluebox is that we have a huge database of artists that we will add directly to the blockchain. We’re not building a product and then trying to find a use for it. […] From that point on, every piece of music that goes through Ditto will be noted on the Blockchain and you can easily see who owns the rights to that music. […]”
This, Parson continues, ultimately gives artists a better overview and more control over how their music is used.
Efficiency guarantor Blockchain
The block chain technology proves itself again and again as an improvement for administrative processes due to its transparency and unchangeability. For example, the Colombian tech company iFinca has launched a block chain solution for coffee supply chains. Hamburg Energie is also currently working with the technology. With a block-chain-based platform, the energy provider wants to ensure that surplus industrial electricity is made usable.